• Mobile App Rebranding and Onboarding Enhancements

    Launching new consolidation app, enhancing onboarding, and integrates new parent branding

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  • Personal Profiles Onboarding UX Improvements

    Experience streamlined from existing flow and improves personalization within vehicle.

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  • In-Vehicle Maintenance Hub Feature Creation

    Creation of a single point of information for users on vehicle alerts and prognostics.

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  • New Vehicle Device Integration, Key Fob Replacement

    Integration of new technology allowing users the ease of choosing their access management for their vehicle.

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Hi, I’m Bridgette Exell!

I am a Senior Product Designer with a passion for crafting seamless, user-centered digital experiences that drive engagement and innovation. With expertise in mobile applications and in-vehicle UX, I thrive at the intersection of strategy, design, and technology.

Currently at Verizon, I lead the design of a new premium subscription feature launching in 2025, and spearheaded the personal profiles open ecosystem for a family mobile app, Verizon Family. My work focuses on enhancing user experiences, collaborating cross-functionally, and evolving design systems to ensure consistency and scalability.

Previously at Ford Motor Company, I played a key role in next-generation in-vehicle and mobile ecosystem designs, improving onboarding experiences, refining UX through validation testing, and fostering alignment between design and engineering teams.

I am passionate about solving complex problems through human-centered design, mentoring fellow designers, and driving business impact through thoughtful UX strategies. Always eager to learn and grow, I look forward to new opportunities where I can continue to innovate and create meaningful experiences.

Let’s connect! 🚀

Endorsements & Encouragement

  • Daniela T. | Product Manager, Verizon

    I had the pleasure of collaborating with Bridgette on several complex features for a mobile app project, and her exceptional organizational skills consistently stood out. Even when faced with back-and-forth feedback from various stakeholders, she managed to keep everything on track seamlessly.

    Bridgette is an excellent presenter who articulates her ideas clearly, knows how to guide conversations effectively, and isn't afraid to state her case to uphold the integrity of the user experience.

    Her pleasant demeanor and team-oriented attitude make her a joy to work with. Her user-oriented thinking is evident in her designs and she would be a valuable asset for any UX team.

  • Nick D. | Direct Supervisor, Ford Motor Company

    While at Ford I had the great opportunity to hire and lead Bridgette. Bridgette is by far one of the best people to have your team. Her drive to do what’s right for the vision of the product and, more importantly, for the user is intense. She’s detailed oriented, utilizes her background in user research very well, and willing to ask the hard questions to get the right design for the user.

    Outside of her work, Bridgette is one the kindest you’ll meet. She often took the lead on our team community outreach and our team building events.

  • Heather J. | UX Copy Writer, Ford Motor Company

    I had the great pleasure of working with Bridgette on several features for the infotainment system in Ford and Lincoln vehicles.

    As a strong advocate for user-centered interaction design, Bridgette is empathetic to user needs, goals, and pain points throughout the design process. She is willing to iterate and improve each interaction to provide the best digital experience for users.


    Bridgette effectively communicates and collaborates with cross-platform teams and stakeholders. She provided me with regular status updates which helped us efficiently meet deadlines. When new requests are made, Bridgette succinctly summarizes the key issues and sets realistic expectations.

    Bridgette has a proven ability to handle large, complex features and create experiences that balance the needs of users and the goals of the organization. Her collaborative, professional approach make her a joy to work with.”

  • Thomas M. | Feature Owner Supervisor, Ford Motor Company

    Thank you very much for your hard work on the Phoenix Profiles HMI specification. This assignment had a very large scope and was quite a journey but I appreciated your consistent effort, patience, and reliability.

    It has been a pleasure to work with you and I am looking forward to seeing the final product in our vehicles.

  • Geoffrey T. | Experience Supervisor, Ford Motor Company

    Thank you, Bridgette, for working together with XD on Maintenance Hub and Stationary Experiences.

    My team is very thankful that you willingly stepped up to help that the Interaction work met the needs of the customers. Our customers are going to love their new vehicle experiences thanks to your support!